PRIVACY POLICY

Last Updated: December 2025

Utah Premier Sports Cards & Memorabilia

1. Introduction

Utah Premier Sports Cards & Memorabilia (“Company,” “we,” “our,” or “us”) is committed to protecting your privacy.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, sign up for our newsletter, submit a form, shop our future online store, or engage with us in any way.

By using our website or services, you agree to the terms outlined in this policy.

2. Business Information

Legal Business Name: Utah Premier Sports Cards & Memorabilia
Store Address: 1702 Glencoe Mountain, Park City, UT
Email: [email protected]
Phone: (435) 357-2477

3. Information We Collect

We may collect the following personal information:

A. Information You Provide

  • Contact form submissions (name, email, phone)

  • Newsletter signups

  • Buy/sell/trade or event forms

  • In-store vendor/event registrations

  • User accounts (when ecommerce launches)

  • Payment information (through third-party payment processors)

B. Information Automatically Collected

  • IP address

  • Device information

  • Browser data

  • Cookies

  • Analytics data

  • Marketing pixel data (Meta, Google)

4. How We Use Your Information

We may use your information to:

  • Respond to inquiries or form submissions

  • Create and manage user accounts

  • Process transactions (via Stripe)

  • Send newsletters and updates

  • Improve our website and shopping experience

  • Monitor performance using analytics

  • Prevent fraud or misuse

  • Comply with legal obligations

5. Tracking & Analytics

We use the following tools:

  • Google Analytics

  • Meta Pixel

  • Email tracking (open/click rates)

  • Call tracking

  • Cookies (essential, performance, marketing)

These tools help us understand user behavior and improve our services.

6. Cookies

We use cookies to:

  • Enable core website functionality

  • Remember your preferences

  • Provide personalized content

  • Run marketing campaigns

You may disable cookies in your browser settings, but some features may not work properly.

7. Ecommerce (Future)

When our online store launches:

  • Payments will be processed via Stripe

  • Your information will be securely transmitted via HTTPS

  • We will never store full credit card numbers

  • You may create an account to manage orders and preferences

8. Sharing Your Information

We do not sell your personal information.

We may share information with:

  • Payment processors (Stripe)

  • Email and SMS platforms (GoHighLevel)

  • Shipping carriers (UPS, USPS, FedEx)

  • Analytics providers

  • Legally required third parties (if required by law)

9. Data Retention

We retain information for as long as necessary to:

  • Provide services

  • Maintain legal and tax records

  • Support ongoing business operations

10. Your Rights

Depending on your location, you may have the right to:

  • Access your personal data

  • Request corrections

  • Request deletion

  • Opt out of marketing emails

  • Request data export

To make a request, email [email protected].

11. Security

We use industry-standard security practices to safeguard your information.
However, no online transmission is 100% secure.

12. Children’s Privacy

Our website is not intended for children under 13.
We do not knowingly collect information from minors without parental consent.

13. Changes to This Policy

We may update this policy periodically.
Updates will be posted on this page with a revised “Last Updated” date.

14. Contact Us

For questions or legal concerns, contact:
📧 [email protected]

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